Jan 28

Building Successful Partner Channels: The Business Model in the Business Model

Business Model with environment

Fig. 1: The Alexander Osterwalder business model with the business model environment

The average reading time for this post is 12 minutes.

Summary

This post explains that the challenges of working with channel partners are caused by the need to understand, operate and optimize at least two completely different business models and corresponding environments.

Using an indirect channel to perform some or all of the activities required to find, win, make, keep and grow happy customers introduces third party business models into our own business model, reducing the control we can exercise.

The post recommends a structured and methodical approach in managing this lack of control and explains how to motivate and align the independent channel partners to work towards our objectives. Read the rest of this entry »

Jan 21

Celenia Software Acquired by Project AX

Celenia acquired by Project AXCelenia Software, (Atlanta, GA, USA) a Microsoft Dynamics Consulting & Development Services provider, has announced its acquisition by Project AX (PAX).

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Jan 14

Comindware Releases Comindware Project

comindware_logoComindware® (Boston, MA, USA) a provider of products and services for predictive Project Management and adaptive Business Process Management extends the functionality of its innovative project management solution – Comindware Project – to enable project copying and archiving.

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Jan 07

Four Factors That Should be Considered When Regulators Define Consolidation Remedies in the Telecoms Market.

Mobile industry should take poor coverage seriouslyConsolidation in the telecom market is heating up around the world, particularly in Europe. Historically, when evaluating mergers, regulators would review the number of competitors and the market share of proposed entities. This approach may have been appropriate when an operator had a single network offering a single service, such as telephony or linear television.  However today’s world is different. Networks deliver competing services.

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Jan 01

Happy New Year to the Software Industry

Happy New Year 2015People often ask me why I “restrict” myself to working within the software industry only.

As of today, January 1st 2015, I have been working in the software industry for 35 years. It is a huge, dynamic, innovative, growing and global industry. Give me just one good reason why I should weaken my focus and work outside this fascinating industry.

2014 was the best year ever for TBK Consult with outstanding financial results as well as new and important accomplishments in the market. Read the rest of this entry »

Dec 31

Ready for 2015? Get the Right People on the Bus

2015-5The objective of this series of posts is to outline a 2015 “preparation process” where we end up having a plan and a budget that is a stepping stone to maintain our position as the global market leader or to reach this position as soon as possible.

To accomplish this we must have all the stakeholders 100% aligned, committed and capable of executing the plan and delivering the numbers.

However, performing better than the market and all of our competitors first and foremost requires an excellent team. Read the rest of this entry »

Dec 24

Your Email Signature – 101 Do’s and Don’ts. Part 1 – The Do’s

Email Dos and Don'ts

Email Dos and Don’ts

As you can probably imagine, we have heard thousands (if not tens of thousands) of great stories regarding how different companies set up their email signature templates, or at least attempt to.

Over the last few months, we’ve begun collecting examples of the do’s and don’ts that we’ve discussed and learned from our Xink customers, prospects and partners.
 Many of the items in this list are self explanatory, but for the uninitiated, we’ve also taken the time to provide a little bit more color on topics presented.

Let’s start with the positive. Here are a more than a handful of suggestions and best practices when it comes to creating your email signature format, then things you should definitely DO.

There are many reasons to choose Xink as your email signature management solution. From brand consistency and compliance, all the way to creating a new marketing channel for quality traffic and conversions, there’s tremendous upside to leveraging your company’s most widely used communication method (email) to drive marketing value. Read the rest of this entry »

Dec 17

Choosing Foreign Markets in the Software Industry – 6

Which marketThis series of posts discusses how to choose foreign markets in the software industry. Entering a foreign market in the software industry is a very strategic decision. Finding, winning, making, keeping and growing customers in foreign countries requires establishing infrastructures, which can drive the marketing and sales processes as well as the implementation and support activities. Customers in foreign markets will be reluctant to do business with us unless we can demonstrate a solid commitment for the long haul.

A competitive product is not enough. Read the rest of this entry »

Dec 12

UnboundID Expands Partner Ecosystem to Address Demand for OneIdentity™ Platform

unboundUnboundID (Austin, Tx, USA) has announced the addition of six partners, adding significant weight to the middleware firm’s growing ecosystem of data security and identity and access management experts.

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Dec 10

Microsoft to Digitally Transform Real Madrid

Microsoft and Real Madrid launch partnership

Microsoft and Real Madrid launch partnership

Microsoft and Real Madrid have announced a new partnership which will revolutionise the way the football club communicates with its staff, players and fans.

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